THE MARKETING MAKEOVER
Put your true value on display with an all-in-one branding & web design solution.
Forget the guesswork and launch your most significant digital marketing assets worry-free, with an expertly guided process.
ONLINE SUCCESS BY DESIGN
Get ready to go the extra mile for your clients.
Grow your business with refined messaging that reaches the right people and speaks their language.
KIND WORDS
“Emily’s ability to listen, empathise and then creatively translate that into stunning visual design is incredible. Each step of the process, Emily provided thoughtful explanations, ensuring we understood the creative choices behind her designs. Her work has given us a powerful visual identity that will strengthen our outreach and impact.
Thank you, Emily, for your dedication and artistry. We are beyond thrilled with the result and look forward to seeing how this visual branding will further our mission.”
Kylie, Red Letter Run
WHERE do i START with marketing?
A strong foundation is the key to build marketing success. Designed for you if you:
Are seeking a firm marketing foundation to build on, but don't know where to start
Feel like your current business assets are outdated, messy, unprofessional, or lacking compared to others in your industry
Feel overwhelmed or lacking direction in your business and want to declutter & communicate simple, high-value solutions to your audience
Want to advertise online as a standout, professional business offering high-value services
ALL THE ESSENTIALS INCLUDED
Not sure where to start, or simply need the lot? This all-inclusive package delivers everything you need for a strong marketing foundation:
01
Logo & brand kit
Logo & brand kit
.
The main representation of your brand, your expertly crafted logo suite includes a kit of logo variations for all-purpose online and print use:
- Primary logo
- Alternate logo
- Sub-logo
- Logo mark
- Expertly selected typography
- Accessibility approved colour palette
All logos, variations and additional graphics are delivered in quality .svg, .eps, .jpg and .png formats for all-purpose online and print use.
02
Business stationery
Business stationery
.
Editable designs intended to grow with you: your stationery items are imported to your Canva account for ease of future updates.
- Double sided business card
- Letterhead
- Email signature
- Guided Canva account setup
03
Website design
Website design
.
Achieve your online goals, provide guidance to website visitors and prompt them through the conversion process.
- Quick setup website content planner
- Website homepage design plus 5 additional page designs
- Responsive design across all device types
- Tech expertise (custom CSS, domain connection, site security installation (https), social media links, email connection, online bookings & more)
- Optional add-ons available
Embody confidence as the new owner of your website:
- Guided handover call
- 2 weeks post-launch support for minor fixes & technical issues
- Access to video tutorials to aid future site edits
- Direct access to your website backend, drag & drop website builder and built-in site analytics
04
SEO fitout
SEO fitout
.
Boost rankings in Google search without the ongoing cost, with a host of built-in SEO techniques for lasting visibility:
- Increased site loading speed
- Better performance in Google search results
- Google Business Profile & Search Console setup
- Off-page SEO: website page indexing & meta
- On-page SEO: site structure & heirarchy, image optimisation, accessibility measures and more
- Optional add-ons available including keyword strategy, copywriting & blog/content SEO
05
Social media kit
Social media kit
.
Make social media content creation a breeze with on-brand designs and templates, available for use again and again.
- Facebook banner design
- 5x custom designed social media templates
- 4x Instagram story graphics templates
- Editable templates available in Canva
06
Marketing strategy
Marketing strategy
.
Every aspect of your Marketing Makeover is carefully researched and applied in line with marketing strategies best suited for your unique stage of business.
- One-on-one marketing workshop (video call) to cover key topics of your marketing strategy
- Brand strategy: we dig deep, diving into your target audience analysis and how to reach them best
- Brand guidelines: keep everything cohesive post-launch with a comprehensive guidelines booklet, unique to every business
- Website design & SEO strategy: tailored techniques to achieve your online goals and prompt website visitors through the conversion process
We also offer a variety of post-launch digital & marketing strategies including Google Ads, marketing materials design & more.
HOW IT WORKS
Experience a smooth, guided process: an integral part of every project.
1. ENQUIRE ONLINE
Fill in a quick form with some details about you & your project, and I'll send you a link to book in a call at a time that suits you.
2. DISCOVERY CALL
Jump on a complementary video chat with me to discuss your project—just 30 minutes is all you need to start your brand transformation.
Once we're done, I'll send a detailed service proposal outlining the inclusions and cost of your project.
3. WELCOME ABOARD
BOOK A CHATOnce you accept your proposal, we can begin!
Your guided Marketing Makeover kicks off with a few simple prompts:
- Business strategy questionnaire
- Design brief questionnaire
- Website content planner
This onboarding process contains simple questions any business owner can answer—from there, it's time to sit back and watch the magic happen!
The Marketing Makeover
INCLUDES:
- Marketing strategy workshop
- Logo & brand identity kit
- Editable business stationery
- Social media kit
- Brand strategy & guidelines
- 6 page website design
- Website strategy, SEO fitout & Google setup
- Website hosting service ($40/mo)
- Exclusive client extras
- 6 weeks to launch
$7000 AU
PAYMENT PLANS AVAILABLE
PLUS EXCLUSIVE EXTRAS
Receive the following extras as the client of a Marketing Makeover project:
1
Questionnaires & content planners
Enjoy a guided, stress-free planning process that transforms your business insights into a tailored marketing strategy.
2
Unlock exclusive resources
24/7 online access to our video tutorial library for guided website updates, plus additional free resources for business owners.
1
Unlock exclusive post-launch services
Become a client of ours, and the sky's the limit. Gain exclusive access to Google ads services, social media management and more.
2
Gain access to client-only resources
24/7 online access to our video tutorial library for guided website updates, plus additional free resources for business owners.
3
Discounted website maintenance
For future general & tech updates, design changes, new pages or added features, enjoy exclusive discounts on our comprehensive website maintenance plans.
3
Bonus SEO training content
Receive exclusive access to our Blogging for SEO mini training, designed to help skyrocket your posts in Google search results and drive more traffic to your website.
4
Discounted website maintenance
For future general & tech updates, design changes, new pages or added features, enjoy exclusive discounts on our comprehensive website maintenance plans.
5
Website editor & analytics
Receive 24/7 access to your website backend for edits plus a host of insightful analytics, all included in your monthly website hosting service.
6
Boost your Google search rankings
Benefit from built-in SEO techniques designed for better performance in Google search—no ongoing cost required.
4
Questionnaires & content planners
Enjoy a guided, stress-free planning process that transforms your business insights into a tailored marketing strategy.
5
Website editor & analytics
Receive 24/7 access to your website backend for edits plus a host of insightful analytics, all included in your monthly website hosting service.
6
Boost your Google search rankings
Benefit from built-in SEO techniques designed for better performance in Google search—no ongoing cost required.
Bring the business of your dreams to life: 30 minutes is all you need for the chat that could change everything.
Start strong or strive for more with a strong brand foundation. Book a chat with Emily to get started.
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