Transform Your Business Growth with an All-Inclusive Marketing Strategy

Make the most of your budget & marketing strategy with an all-inclusive approach

Marketing strategy is an essential part of growing a business, yet many business owners have theirs on the backburner and wonder why they're struggling to get paying clients in the door. Unfortunately, this is often due to a lack of understanding what a marketing strategy is and why they need on in the first place.

An all-inclusive marketing strategy starts at the beginning and transforms your business from the inside out, encompassing brand strategy, messaging, design, website development and more. When working together, these marketing strategies create a clear pathway for your ideal client to find you and engage your service or product.

Harnessing the power of an all-inclusive marketing strategy provides many benefits, including improved reach & organic traffic to your business, and increased conversion rates (that means profit!). Today we’ll discuss the building blocks of an all-inclusive approach, and how using this to leverage elements such as web design and SEO can drive results for your business. Let’s dive in!

So what's an all-inclusive marketing strategy, and why do I need one?

It's important to note that not all marketing is created equal—here at Ochre, we believe in an all-inclusive approach that offers the most up-front and long-term success value for business owners seeking to bolster their success and grow in a way that's profitable and sustainable.

If you've ever found yourself asking the following questions, an all-inclusive marketing strategy might be for you:

• Where do I start with marketing for my business?
  
• How can a brand or website upgrade help me win more clients?
• How can I take advantage of modern technology to become more competitive in my industry?
• Where can I find someone who'll takes care of my entire marketing strategy from start to finish?

The truth is, growing a business takes much more than social media ads, or a logo or website design. Chasing success in too many directions often leads to limited results, frustration in our marketing efforts and burnout.

The solution? Transform your brand into a true representation of the value you can offer your clients. Clarify and simplify your brand & messaging by combining those opposing directions into one powerhouse strategy.

The results of this approach? High-quality deliverables that don't just work, but keep on giving: and raise the value & effectiveness of your marketing strategy.



What's included in an all-inclusive marketing strategy?

Several key elements work together as to transform your business direction, visibility & growth.

A well-executed brand strategy combined with design, web development, search engine optimisation (SEO) and other online visibility channels are the major contributors—so where do you start, and what's the importance of each one?

1 — Brand Strategy & Brand Identity Design

Your brand strategy & design is the foundation on which all other aspects of your marketing strategy will build.

The importance of brand strategy lies in developing clear messaging based on your core values, expertise and target audience persona, to effectively communicate the true value you can offer. Brand strategy positions your business as the solution to the problems experienced by your audience, highlighting you as the expert they need.

Next comes brand identity design. Much more than a simple logo design or collection of fonts and colours, your brand identity design is the visual representation of your base marketing strategy.

Polished brand design doesn't just look great, it actually speaks to the right-fit clients you want to attract more of, creating a memorable impression and engaging experience.

Lastly, I always recommend professional brand photography as well. There's a myriad of ways to use brand photography in your biz, from websites to socials and more—plus, it improves your credibility and trustworthiness. Read more about Brand Photoshoot Tips to Elevate Your Digital Marketing here.

2 — Website Design & Development

In my humble opinion, website design is  one of the most important assets in your marketing strategy toolkit.

Without an effective website, you're leaving thousands of dollars on the table while your paid advertising campaigns and SEO efforts have limited (or no) success.

Web design incorporates strategies like funnels, conversion-driven copywriting and search engine optimisation (SEO) to share your value with site visitors and prompt them through the next steps to become a paying client.

A high-performance website generates leads and increases your rankings on Google, and constructs a trustworthy impression of your business to drive conversion by using considered website content, layouts, visual elements and calls-to-action.



3 — Search Engine Optimisation (SEO) and Social Media

Your target audience finding you and engaging with your offer is not something that happens by chance: online visibility techniques like SEO and social media provide the means.

Online visibility is the difference between pretty designs and the ability to generate traffic, capture leads and convert audience members to paying clients.Once your brand strategy & website are in place, the next steps in your marketing strategy is to leverage SEO and online visibility channels such as social media.

First, imagine your services are a house. To sell this house, you need to list it on the property market in various ways to attract potential buyers. SEO and social media are the property listings, attracting your ideal buyer to your offer. Without them, buyers will never know your house is for sale!

search engine optimisation (seo)

SEO is a combination of techniques used to improve your website’s ranking in search engine result pages (SERPs) such as Google.

SEO techniques play a vital role in your digital marketing strategy, from creating relevant content  (content SEO) to optimising your website structure and page speed (technical & on-page SEO), ensuring your website appears and ranks in SERPs (off-page SEO), link building and more.

It can often take between 3 and 6 months to start seeing results from your SEO efforts, however SEO will reward you by providing a long-lasting effect and doesn’t need to be continued forever. If it fits into your budget, I recommend starting as soon as you can.

SEO is one of the best ways to target local clients and drive organic (that means free!) traffic to your website. More traffic usually equals more conversions, provided your brand strategy and website are executed correctly. If you have an existing site with low conversions that doesn’t feel like it measures up to your competitors, it may be worth consulting a digital marketing strategist to audit your site and provide recommendations.

SOCIAL MEDIA

Depending on your specialty, you may use a combination of platforms such as Instagram, Pinterest or LinkedIn as part of your marketing strategy. To start with, it helps to focus on 1-3 platforms to keep things manageable.

As part of an all-inclusive marketing strategy, you’ll likely have identified the main platforms used by your ideal client, and this should direct you to the platform/s on which you should prioritise sharing content.

Social media is a powerful way to extend your reach to ideal clients and direct them to your service—and it’s free!

Start growing your business with an all-inclusive marketing strategy

Resources & Credit

Whether you’re established or just starting out, an all-inclusive marketing strategy tailored to your business needs is a great way to clarify your business direction & messaging to draw ideal clients to your service and maintain a consistent flow of revenue.

On their own, each aspect element we discussed today is beneficial in their own right—but they're most effective and easy to manage when seamlessly combined into one powerhouse, all-inclusive marketing strategy.

Ochre Design Studio offers a unique approach to all-inclusive marketing for businesses, and our signature service offering (The Marketing Makeover) is a complete start-to-finish marketing solution that builds effective brands which thrive in both physical and online worlds.

Learn more on a free discovery call with our lead designer & marketing strategist, Emily.

• Blog feature image by PNW Production on Pexels.